Archive for the ‘News’ Category:

6 Reasons why you should consider Out of Home Media to Market your Business

Mar 15 2017

The explosion of growth in social, mobile and digital media have overtaken many more traditional forms of advertising – print, radio and direct mail for example – and as far as advertisers are concerned, has rendered them somewhat obsolete. According to a recent media spend survey, social media — advertising on sites like Facebook and […]

Posted under News | Comments Off on 6 Reasons why you should consider Out of Home Media to Market your Business

How to Use Social Media to Grow Your Business

May 26 2015

According to We Are Social, there are 3.010 billion internet users worldwide as of January 2015. 2.078 billion have active social media accounts. Facebook alone has 1.366 billion active users There are also 3.649 unique mobile users worldwide. 1.685 billion have active mobile social accounts. 83 percent of Facebook’s users access their accounts through mobile […]

Posted under News | Comments Off on How to Use Social Media to Grow Your Business

6 Ways Your Stale Website Could Be Costing You Money

May 22 2015

Would you continue to buy the newspaper if it ran the same news stories day after day? Would you continue to visit your favorite news website if the stories were never updated? Would you continue to use Facebook if your news feed never changed? Then why would a visitor to your website ever come back […]

Posted under News | Comments Off on 6 Ways Your Stale Website Could Be Costing You Money

Why You Need to Make Responsive Design a Priority Right Now

May 14 2015

We could rattle off a few dozen statistics that prove how important mobile is to your marketing strategy. Instead, think about how important mobile is to your life, personally and professionally. Mobile enables anytime, anywhere communication with customers, family and friends. We rely on our mobile devices to stay informed. We use mobile to instantly […]

Posted under News | Comments Off on Why You Need to Make Responsive Design a Priority Right Now

How Much Does SEM Cost?

Mar 19 2015

How Much Does SEM Cost? Special thanks to Danny Ortiz, Director of SEO/SEM for NJ Advance Media, for contributing his knowledge and expertise to this post. NJ Advance Media provides content, marketing and advertising services for NJ.com and The Star Ledger. This is always the first question we’re asked when we broach the subject of […]

Posted under News | Comments Off on How Much Does SEM Cost?

Video Marketing: Powerful, Measurable and In Demand

Mar 12 2015

Don’t tell them. Show them. This has been a marketing mantra for decades. Even when using audio or the written word, neither of which has a true visual component, the goal has always been to paint a picture in the minds of your audience. But if you want to literally show people something – show […]

Posted under News | Comments Off on Video Marketing: Powerful, Measurable and In Demand

5 Steps to a Great Logo

Mar 05 2015

Just like a contractor doesn’t just show up at an empty lot one day and start building a house, a designer can’t just sit down in front of a computer and create a logo. Designing a logo is a complex process that involves more than design software. On the surface, a logo is a visual […]

Posted under News | Comments Off on 5 Steps to a Great Logo

5 Reasons Why You Should Publish Your Content on LinkedIn

Feb 26 2015

LinkedIn has long been the world’s largest professional networking site. It’s a place where people could escape photos of cats, kids and tonight’s dinner and instead focus on business and career growth. Although professionals have been using LinkedIn for years to share blog posts, articles, research, job postings and other relevant information, users recently expressed […]

Posted under News | Comments Off on 5 Reasons Why You Should Publish Your Content on LinkedIn

How to Make Facebook Marketing Work for Your Business

Feb 19 2015

For years, small business owners have been working feverishly to grow their fan base on Facebook so they could freely share content with them. During the past two years, Facebook has made it harder and harder to share content with people who, by liking your Facebook business page, indicated that they would like to receive […]

Posted under News | Comments Off on How to Make Facebook Marketing Work for Your Business

7 Reasons Why Every Business Should Have a Blog

Feb 12 2015

The first weblogs, a name eventually shortened to “blogs”, were introduced in the 1990s. They were basically used to provide an online voice to anyone who had news, gossip or opinions to share. If a person couldn’t get people to listen to what they had to say in person or in print, maybe they could […]

Posted under News | Comments Off on 7 Reasons Why Every Business Should Have a Blog

Your Brand Promise Can Create or Destroy Customer Loyalty

Feb 05 2015

The word “brand” is one of those words often thrown around very casually by people who don’t truly understand the meaning of the word. They understand the importance of a brand, but their definition of the word is unclear. Before we talk about what a brand is, it’s probably helpful to talk about what a […]

Posted under News | Comments Off on Your Brand Promise Can Create or Destroy Customer Loyalty

Why You Need a Landing Page for Your Search Campaign

Jan 29 2015

We’ve met with many clients and prospects who had been running extensive search marketing campaigns but weren’t using landing pages. This is a huge mistake. And a costly one. First, let’s clarify exactly what a landing page is. In the simplest of terms, a landing page is a page a person “lands” on when they […]

Posted under News | Comments Off on Why You Need a Landing Page for Your Search Campaign

10 Tips for Getting More of your Emails Opened

Jan 22 2015

Separate studies conducted by Ascend2 and Gigaom within the past year found email to be the most effective digital marketing tactic, and the one that produces the best ROI. Email marketing is a relatively easy tactic to execute and measuring effectiveness is rather simple. That doesn’t mean you should take it for granted. Everyone’s inbox […]

Posted under News | Comments Off on 10 Tips for Getting More of your Emails Opened

Understanding the ABCs of Search Marketing

Jan 15 2015

MANY MARKETERS and business owners obsess over Google’s zoo of updates like Panda, Penguin and Hummingbird. There was even a lower-profile Pigeon update that largely affected local search results. When Google announces changes that affect search results, people scurry to make changes that “comply” with Google’s new rules. But we’ve found that a lot of […]

Posted under News | Comments Off on Understanding the ABCs of Search Marketing

4 Important Trends for 2015 That Will Impact Your Marketing

Jan 09 2015

While we never advocate chasing shiny new objects, it’s important to stay on top of the trends and adjust your marketing strategy accordingly. With 2015 already upon us, let’s take a look at some of the dominant marketing trends that we think will take center stage as businesses continue to develop their strategies for the […]

Posted under News | Comments Off on 4 Important Trends for 2015 That Will Impact Your Marketing