While we never advocate chasing shiny new objects, it’s important to stay on top of the trends and adjust your marketing strategy accordingly. With 2015 already upon us, let’s take a look at some of the dominant marketing trends that we think will take center stage as businesses continue to develop their strategies for the new year.
1). Mobile, Mobile, Mobile
Did we mention mobile?
Yes, those mini-computers that are never more than an arm’s reach away will become even more important to the very existence of most human beings.
It’s not just about having a mobile-friendly website. It’s about optimizing all of your content for mobile – blogs, photos, videos, infographics, social media pages, online stores – so they fit seamlessly into your audience’s lifestyle. It’s about taking advantage of the data-driven personalization and micro-targeting that mobile enables.
Life has gone mobile. If your business hasn’t, it’s time to catch up
2). Content Marketing Maturation
Content marketing has existed in one form or another for hundreds of years. Only in the last five years or so has it become a mainstream – and some would argue dominant – approach to marketing.
Traditional advertising isn’t going anywhere anytime soon – more on that later – but you need the right balance of push and pull marketing to earn the trust of your audience. Content marketing allows you to pull people in and achieve specific business goals by consistently creating and sharing valuable content.
The difference in 2015 is the maturation of this approach. Instead of just randomly “putting stuff out there,” successful companies are documenting their strategies, measuring ROI and devoting more resources to content creation.
More strategy equals better results.
3). The End of the Social Media Free Ride
For years, businesses have worked hard to build a following on social media channels. Today, especially on Facebook, we now have to pay to deliver content to reach people who have asked to receive it.
Without paying, you may reach about two percent of your followers.
Other platforms may not be scaling back organic reach as much as Facebook, but paid advertising and sponsored content will always take priority, which directly impacts organic, unpaid exposure.
If you want to play, you have to pay. That’s becoming the new social reality.
4). Traditional Marketing Re-Emerges
The funny thing about “old school” marketing like television, radio and print is that they haven’t gone anywhere, and they continue to be extremely effective. They just don’t grab headlines as much as their younger, trendier counterparts.
Although online advertising allows for extremely granular targeting, many businesses and marketers have gone too granular. Traditional advertising allows you to deliver your message to mass audiences.
Measurement isn’t always easy, but these platforms don’t deal with rampant fraud that occurs with online advertising. Also, more than half of online ads are never seen, as recently reported by Google.
More and more, those old school marketing platforms are looking kind of cool. And valuable.
If you’d like to discuss where marketing is headed in 2015 and how to develop a strategy that takes advantage of these trends, call 732-229-7100 or email firstname.lastname@example.org to schedule a free consultation.