Why You Need to Make Responsive Design a Priority Right Now

May 14 2015

Responsive

We could rattle off a few dozen statistics that prove how important mobile is to your marketing strategy. Instead, think about how important mobile is to your life, personally and professionally.

Mobile enables anytime, anywhere communication with customers, family and friends. We rely on our mobile devices to stay informed. We use mobile to instantly connect and share with friends, shop and get driving directions.

The growing influence of mobile on every aspect of life is the main reason why your website must be mobile friendly. The simplest and most effective way to make your site mobile friendly is by using responsive design.

Responsive design got its name because it responds to the needs of your customers. It dynamically adapts the layout and viewing environment of a website according to the device being used to view the site. The design even adapts as you rotate a device.

Instead of having a mobile website and desktop website, you have one website that provides a consistent experience on all devices and screens, from smartphones to oversized desktop monitors. That means you don’t need separate URLs and you don’t have to maintain different versions of the website with different coding.

Without responsive design, users will see the desktop version of your website on every device. Desktop sites take longer to load on mobile devices, which will frustrate users before they even get to your website.

And if you think visitors will have the patience to constantly pinch and zoom and rotate their devices to make your website usable, you’re sadly mistaken. In fact, two-thirds of mobile visitors will never return to a website that isn’t optimized for mobile.

If you’re concerned about the impact of responsive design on search results, don’t be. Google actually recommends responsive design over mobile websites. Customized mobile apps are great, but they can cost tens of thousands of dollars to develop and test, and they aren’t searchable.

Why not just invest in one exceptional, easy-to-manage website that seamlessly adapts to any device used by your customers?

Ultimately, the first question to ask when developing or redesigning a website is, “Am I delivering the best possible user experience?”

The first step to answering in the affirmative – and converting more visitors into customers – is to use responsive design. Find out more by emailing us at mike@shoreceativegroup.com

 

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