Entries by Eric Richardson

Does Social Media Marketing Really Work?

While there is no defining statistic, most businesses can get beneficial results from social media marketing. Many business owners like seeing their social media posts on Twitter and Facebook, etc., and more importantly, like seeing their social media posts “liked.” The flip side of this is that many have no idea how to effectively measure […]

How HR professionals are ultimately the key drivers of employee retention for hospitals

In today’s world of highly competitive talent acquisition, HR teams are the most important Brand Advocates for hospitals and health systems. Recruitment marketing can be sexy and provocative to entice the right people to join an organization, but not unlike customer service, employee service must be a constant incredible experience.  When we put our own […]

A Data Driven Approach to Nurse Recruitment

Hospitals and Healthcare Systems around have begun to face a common problem: The issue of having too much data, but not a clear and efficient way to use it. Thanks to new technologies, collecting data on our nursing candidates has never been easier. But there’s still a lag in how that data is processed and […]

Why your hospital needs a content marketing plan for recruitment now

Creating content allows you to add value, build trust, and engage candidates. Talent acquisition for many hospitals was a major challenge before the coronavirus outbreak, now it’s nearly an impossible task for some facilities. In today’s highly competitive labor market, particularly in healthcare, talent acquisition teams need to be more proactive when it comes to […]

6 Important Recruitment Metrics for Healthcare Recruitment

6 Important Recruitment Metrics for Healthcare Recruitment As the saying goes, what gets measured, gets fixed.  Which is why paying attention to recruitment metrics is an essential part of any recruitment marketing program for hospitals and health systems. If recruiters would keep track of every recruiting metric under the sun, we’d have no time left […]

How to Conduct a SWOT Analysis for Healthcare Recruitment

For healthcare recruiters, conducting a SWOT analysis can be the driver and framework for all of their recruitment marketing activities including the messages they use, the media they select, and the tone, personality and voice in how they communicate with perspective candidates. SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying […]

How Healthcare Organizations can Recruit like a Super Bowl Champion

Healthcare organizations and hospitals can go from being an also-ran to recruiting Super Bowl Champion by following a few simple but important guidelines: Healthcare organizations large and small are all striving for the top experienced candidates in a very tight and competitive job market. Now more than ever, experienced doctors, nurses, allied health professionals and […]

How to Hire Millennial’s for Healthcare Recruitment

As baby boomers continue to retire, millennials will continue to make up more and more of the healthcare workforce. According to a Pew Research Center analysis of U.S. Census Bureau data, in 2016, Millennials surpassed Gen X to be the largest generation currently in the US workforce. As of 2017 Census data, 56 million Millennials […]

A New Year Recruitment Plan for Healthcare Recruitment

The New Year kicks off new resolutions, new goals and typically in healthcare, new important hiring initiatives. Be ready to attract top candidates by having a solid plan in place. Having an annual recruitment marketing and media plan is essential to the success of reaching and attracting potential employees while at the same time building […]

Creating Effective Content for Healthcare Recruitment

Content Marketing is a proven way to create awareness for your Employer Brand. Most healthcare recruiters are already stretched for time, and little of that time is devoted to developing and executing a marketing plan to attract top talent. For many healthcare organizations, the “plan” devolves into a series of spray and pray tactics –Facebook […]

4 Recruitment Marketing Tips for Community Hospitals

Leverage and communicate your key unique strengths in order to compete with large Health Systems. The acute shortage of nurses and allied health professionals has been well documented in the healthcare industry. While the shortage of experienced professionals is an industry-wide issue, those hardest hit are often the stand alone, community hospitals struggling to compete […]

What to include in the modern healthcare recruitment marketing budget

By using advanced digital marketing techniques traditionally employed in consumer marketing, recruiters can stand a better chance at bringing in more qualified candidates. The modern recruitment marketing plan must be more like a consumer marketing plan and less like an old school recruitment plan. The reasoning behind this is simple: Today’s most sought after candidates […]

Alternative Social Media Sites for Healthcare Recruitment

Take a deeper dive in to these sites to enhance your social recruitment marketing.  Facebook, Twitter, LinkedIn: The mainstays of many healthcare recruitment marketing plans. Certainly it makes sense given Facebook’s 30 million business pages, Twitter’s hundreds of million tweets per day and LinkedIn’s 500 million users. But looking beyond the big three, there are […]

Employee Retention Ideas for Healthcare Recruitment

Honest and open two-way communication are critical to Employee Retention. Nearly every healthcare organization has a plan to attract and hire top talent but how many have a program designed to keep their rising stars happy and nurture their growth? Many healthcare organizations are reluctant to discuss underlying organizational issues let alone address them head […]

Why you should Implement SEO for Healthcare Recruitment

This often overlooked and underutilized marketing tactic can be the difference between finding or missing out on the right candidate. Marketers all over the world utilize SEO to introduce their products and services to customers, so why don’t healthcare organizations use it to reach and obtain top talent? Many recruiters often assume they won’t be […]

5 Job Posting Musts for Healthcare Recruitment

 Your postings should promote your employer brand and give candidates their first opportunity to learn about your healthcare organization.  A hospital job posting serves an important purpose: Broadcast your open positions to a lot of candidates, across a broad spectrum of industry niche sites, general job boards and professional associations. However job postings can also […]

Three problems that could be hurting your Healthcare Employer Brand and how you can fix them

Healthcare Employers need to consistently monitor and nurture their employer brand to win the war for top talent. In today’s highly competitive labor market, it takes more than wages, benefits or location to consistently attract top talent. The best candidates want to know what the culture is like, what growth opportunities are available and how […]

4 reasons why hospital employee referral programs fail and how to ensure yours is successful.

In today’s challenging healthcare labor market, referral programs are still one the best uses of healthcare marketing dollars to get high quality employees with a positive ROI. There’s no doubt that a successful employee referral program can make the difference between achieving organizational hiring objectives and having to pay thousands of dollars in agency fees […]

5 Reasons why you need a Content Marketing Plan for Healthcare Recruitment

Creating content allows you to add value, build trust, better engage candidates and showcase your expertise on various subject matters. Health care staffing is already one of the biggest challenges for talent acquisition professionals, and it will only get worse as the population ages. According to a 2017 survey conducted by The Economist Intelligence Unit  […]

Creating an Employer Brand for Healthcare Recruitment

Developing and communicating your unique brand is the only way to attract top talent. Ask any Talent Acquisition professional and they’ll tell you that the war for top healthcare talent is in full swing. It’s no longer enough for healthcare systems to simply market their programs and services to consumers. The reality is that these […]

4 Reasons why you need to integrate your Career Website and your ATS for Healthcare Recruitment

Having a career site and an ATS that works in harmony is key to candidate conversions. Every recruiter wants a fully functional Applicant Tracking System (ATS) and a career website that provides a great experience for their candidates and ease-of-use for the recruitment team. The Career Site is essentially an online representation of your talent […]

How to Create Calls-to-Action for Healthcare Recruitment

A clear call to action drives candidates towards your ultimate goal – more conversions. I am always amazed how many healthcare organizations spend countless hours and recruitment dollars looking to attract candidates to their website – only to fail to tell those candidates what to do when they get there. A clear call-to-action or CTA, […]

5 Tips for Mobile Recruiting for Healthcare Recruitment

Turn more career site visits into conversions with an effective mobile recruiting strategy. Delivering an exceptional mobile experience for your candidates isn’t difficult or expensive, but it is essential in today’s age of 24/7 mobile device usage. In fact, according to a survey conducted by Pew Research Center, nearly two-thirds of Americans are now smartphone […]

How to Hire and Keep Experienced Nurses for Healthcare Recruitment

Equal parts Recruitment and Retention tactics are the key Nearly every healthcare organization struggles with recruitment and retention of experienced nurses. The challenges are multifactorial and can include everything from retirement of existing nurses, mergers and acquisitions of hospitals and health systems, poor morale, leadership issues and unsafe nurse-to-patient ratios. The need for experienced nurses […]

5 Ways to use Employee Testimonials for Healthcare Recruitment

There is no more powerful tool when recruiting employees to your healthcare organization than the employee testimonial.  When you utilize employee testimonials to promote your healthcare organization you create a unique opportunity to showcase your employer brand and culture to potential new hires via the words of your own employees. Employee testimonials are effective because […]

5 Tips to Attract IT Professionals for Healthcare Recruitment

Use a combination of new and tested methods for discovering qualified IT candidates for your healthcare organization. While Nursing, Physician and Allied Health Professionals typically take top priority for healthcare recruiters, acquiring top IT talent to your healthcare organization is as equally important. As Information Technology increasingly penetrates the healthcare industry, physicians, staff and patients […]

4 Tips for using Pinterest for Healthcare Recruitment

Use Pinterest to present images and content that represent who you are as a healthcare employer and why a candidate would be interested in working for you. Many Healthcare recruitment organizations have developed and executed strategies for social media channels like Facebook, Twitter and LinkedIn. Pinterest? Not so much. However before you blow off the […]

5 ways to Use Instagram for Healthcare Recruitment

When it comes to securing the talent of tomorrow, Instragram is a highly credible, highly utilized social media channel. Over the past few years, Instagram has become one of the most dominant social networks. Officially launched on April 6, 2010, Instagram had over 1 million users in a month and there are now over 300 […]

5 Ways to Maximize Your Company Values for Healthcare Recruitment

When marketed effectively, company values can mean the difference between winning or losing out on the right employee for your healthcare organization. Company values are the organizational “glue” that connects your hospital or healthcare system and your employees and to the reasons why they work for you. In fact, according to the recruitment blog talentsmoothie, […]

6 Tactics to Hiring Allied Health Professionals for Healthcare Recruitment

Use these effective and targeted tools to reach and recruit this critically important population. The impending shortages of doctors and nurses for healthcare organizations have been well documented in the media and the healthcare industry. However, the shortage of Allied Health Professionals is a less talked about but equally important issue for hospitals, medical groups […]

How to Attract Millennials for Healthcare Recruitment

A workplace that engages and retains this emerging generation of workers is key to healthcare recruitment success. If you’re wondering whether or not you need to be targeting and recruiting Millennials, the statistics are pretty clear that you should be. Born between 1977 and 2000, Millennials now make up 25% of the U.S. population and […]

5 Unique Places to Look for Candidates for Healthcare Recruitment

Follow these out-of-the-box tips to lower your cost per hire and increase your candidate pool. Every healthcare recruiter is familiar with job boards, email blasts and career fairs. But the ability to find more of the right talent more often than your competitors can mean the difference between winning and losing for many healthcare organizations.

5 Tactics for Creating a Blueprint for Physician Recruitment

For most healthcare organizations, the key to success lies in its ability to recruit and retain top doctors. No matter the size or scope, a healthcare system or hospital is only as good as the care it provides and the credentials of its physician population.Yet, physician recruitment remains one of the most daunting challenges for […]

4 Tips to Develop a Diversity Campaign for Healthcare Recruitment

A healthcare workforce made up of multi-cultures, ethnicities, backgrounds and abilities presents many key advantages. In an incredibly competitive healthcare recruitment environment, no stone can be left unturned when it comes to finding and hiring top talent. And yet, so many healthcare organizations fail to properly tap into a mostly untapped pipeline of available talent […]

5 Great Ways To Use Video for Healthcare Recruitment

When it comes to recruiting top talent, the use of video has become a key difference maker for healthcare organizations. There’s no question that video, in all its multi-media glory, increases employer brand awareness and online engagement and most importantly helps convert candidates into new hires. In fact, according to Hubspot, 78% of people watch […]

5 Tips for a Great Career Website for Healthcare Recruitment

To hire top talent, you need a career site that sings. There are many variables that go into developing a healthcare recruitment marketing campaign. But the single most important element – the all-important source of healthcare recruiting – lies in the company career site. Your healthcare career site should be equal parts of your employer […]

How to become a social recruiter for healthcare recruitment

Harness the power of social media to source, engage and hire new talent. Healthcare as an industry had been slow to adopt social marketing, but recruiters are ow realizing that it is critical to get up to speed, in order to remain competitive. Use of social media across the healthcare industry is currently at an […]

The 6 Best LinkedIn Tools for Healthcare Recruitment

Follow these best practices and become proficient in LinkedIn recruiting. As many healthcare recruiters know, when proactively searching for qualified candidates, LinkedIn along with its many tools and features must be part of any hiring strategy. LinkedIn is a the core of today’s recruiting function and a veritable gold mine of talent with over 300 […]

How to use Facebook for Healthcare Recruitment

How to use Facebook for Healthcare Recruitment Create and share great content to reach and attract candidates to your healthcare organization There’s little doubt that in this day and age of healthcare recruiting, Facebook must be an integral part of any successful ad campaign. In fact, according to the recruitment blog The Undercover Recruiter, 67% […]

5 Ways to Use Public Relations for Healthcare Recruitment

Finding the right talent starts with how that talent views your company. If you’re looking a highly valuable and yet relatively inexpensive platform to promote your employer brand, you should consider adding Public Relations to your recruitment marketing mix. PR helps develop a stronger and yet unbiased image of your healthcare organization and studies have […]

The Top 10 Job Boards for Healthcare Recruitment

  Use these job boards to save time, money and find top talent. Every good healthcare recruitment strategy requires a skillful mix of elements including print ads, digital banners, email marketing and of course job boards. When used correctly, job boards provide a highly targeted, cost effective way to reach and attract top talent for […]

5 Tips for Creating an Online Blueprint for Nurse Recruitment

Develop and execute an effective plan of action to bring in top nursing talent. Healthcare organizations large and small struggle with the never-ending battle of recruiting and retaining experienced nurses. In addition to the fervent competition for top talent, there are less available experienced nurses in the pool. The U.S. is projected to experience a […]

Creating an Effective Twitter Strategy for Healthcare Recruitment

Use these tips to source top talent on Twitter. Every social media channel has its benefits and place in the world of healthcare recruitment. Facebook allows for you to offer a snapshot of your company culture while LinkedIn provides a platform for connecting directly with potential candidates. Twitter allows you to accomplish both of those […]

The 5 Benefits of Blogging for Healthcare Recruitment

Consistent blogging will give you a competitive advantage in the war for top talent. Ask most healthcare recruiters about their marketing tactics and you’ll the usual litany about job boards, career fairs and email blasts. But one of most effective strategies is often the one most overlooked and that is having an active blog on […]

How to Effectively Use Digital Marketing for Healthcare Recruitment

Achieve your recruiting goals by using digital marketing to recruit top healthcare talent. Recruitment advertising has significantly changed in the past several years. Print is no longer king and now digital advertising has taken the forefront in recruitment strategy. Having the ability to pinpoint your desired audience and engage them with messages specific to their […]

Social Media Do’s and Don’ts for Healthcare Recruitment

Knowing the new etiquette can make the difference in hiring the candidate you want. “According to Statista Facebook has already reached 1.49 billion active users as well as 304 million Twittter users and over 107 million Americans registered on LinkedIn.” It’s a noisy social media world out there and the rules are changing every day. However, […]

Best Social Media Tools for Healthcare Recruitment

In today’s ultra-competitive job market, recruitment and social media marketing strategies must be intertwined to attract top talent. I’m often surprised by how many healthcare human resources departments are operating in the Stone Age as it relates to attracting top talent. Organizations that are simply posting jobs that list generic qualifications, job responsibilities and clichés […]

5 Tips to Attracting Top Talent for Healthcare Recruitment

Follow these principals to ensure that you’re hiring and retaining the best and brightest. It’s no secret that the health care organizations that perform the best are the ones with the best talent. Your organization can boast the latest technology and state-of-the-art everything, but without the talent in place to back it up, your company […]

4 Tips for Search Engine Optimization for Healthcare Recruitment

Follow these basics to achieve SEO nirvana for your healthcare organization One of the most misunderstood, yet most important, aspects of healthcare recruitment is SEO, or Search Engine Optimization. Ask healthcare recruiters about email marketing, display ads and Facebook? You’ll get a litany of case studies and results. SEO? Not so much. But while unknown, […]

Maximize your Social Media Presence for Healthcare Recruitment

Boost you recruitment success with a savvy use of social Media Right now, your best potential candidates are probably hanging out on a variety of social media sites, particularly Facebook, Twitter and Linked in. If you go where they live, you’ll have limitless opportunities to attract top talent, efficiently and instantaneously. But first, it’s important […]