While there is no defining statistic, most businesses can get beneficial results from social media marketing. Many business owners like seeing their social media posts on Twitter and Facebook, etc., and more importantly, like seeing their social media posts “liked.”
The flip side of this is that many have no idea how to effectively measure the results or even what they should be measuring. In fact, according to recent survey by the American Marketing Association, many organizations expressed frustration with not knowing how effective their social media marketing is. Read more
