Follow these basics to achieve SEO nirvana for your healthcare organization
One of the most misunderstood, yet most important, aspects of healthcare recruitment is SEO, or Search Engine Optimization. Ask healthcare recruiters about email marketing, display ads and Facebook? You’ll get a litany of case studies and results. SEO? Not so much.
But while unknown, SEO doesn’t have to induce an HR-sized brain cramp. When looking to get started, consider the following:
1. Optimize your jobs
When you optimize your job content, you systematically drive candidates from search engines like Google, Yahoo and Bing – where most job search begin – right to your Applicant Tracking System – where they become your candidates.
How do you optimize your jobs? By using custom URL’s. A custom URL happens when each one of your jobs has it’s own unique URL including the city, the job title and your company name. It’s pure gold to the search engines when delivering relevant content to job seekers.
Blogging enables you to create dynamic healthcare recruiting content to target specific candidate groups and communities.
Posts are not and should not always be about recruiting or your healthcare organization’s culture. Instead create content that interests your target audience, creating an entire community of passive job seekers.
Anyone researching a physician, nursing or allied health career will likely stumble upon one of the easily indexed blogs through a major search engine providing plenty of SEO juice for your organization.
3. Career Page
Career sites should be built using SEO-friendly job pages that will include the job title and location in each unique URL. Using keyword rich content and a dynamic site map, your career site will be optimized for Google and other search engines which in turn produces less reliance on 3rd party job sites.
When candidates search for available jobs in your city, search engines will deem your career page content as relevant and serve your results to these interested and qualified candidates.
4. Mobile-optimized career site
Google has made some important changes to its algorithms that will affect the success of your career site if you’re not compliant.
The fact is that more mobile friendly websites will be served in search results. Google and other search engines want users to have an easy time getting relevant search results on whatever device thy happen to be using.
Since more and more candidates are searching for jobs on their mobile devices and tablets, it’s critically important that your career site is optimized for peak performance.Adhering to SEO best practices is a huge advantage for your healthcare organization. Follow these basics and ensure your recruiting platform is ahead of the curve.