Healthcare organizations and hospitals can go from being an also-ran to recruiting Super Bowl Champion by following a few simple but important guidelines:
Healthcare organizations large and small are all striving for the top experienced candidates in a very tight and competitive job market. Now more than ever, experienced doctors, nurses, allied health professionals and others have the leverage over hospitals and health systems. There are simply not enough skilled workers to go around.
In fact, according to a new report by Mercer, the world’s largest human resource consulting organization, The US will need to hire 2.3 million new health care workers by 2025 in order to adequately take care of its aging population.
With a little planning and preparation, you and your team can become recruiting MVP’s.
Ensure the building blocks of a successful recruitment marketing campaign are in place. This would include the development of assets specifically dedicated to marketing careers at your healthcare facility. Examples of this would be be following:
- Dedicated careers website
- Social media channels specifically promoting recruitment content
- A regular recruitment blog or video blog
- An annual recruitment marketing plan and budget for activities such as Google, Facebook and LinkedIn ads, retargeting, appropriate job boards, email marketing, career events and more.
2). 1st half – Get the ball in the hands of your stars
One of the most powerful forms of recruitment marketing are testimonials by your star employees. These can come in the form of recognizing them on social media, live streaming hiring events and short videos that can be repurposed on your careers site and social media channels.
3) Halftime – Review, analyze, and adjust
Where are the best candidates coming from? Are you advertising jobs in the right places? Track source reports to identify the origin of quality candidates. It’s critically important to review your candidate source report – seeing how many candidates arrive via every channel. This can help tell you the strength o your employer brand and the effectiveness of your career page and social media strategy. It’s also important to track time to hire and gain a solid understanding of your current hiring status.
4). 4th quarter – Turn up the traffic
Continuously creating and publishing new content that relates to your employment brand is an effective way to drive more traffic to your healthcare careers website. Photos, videos, and articles are popular types of employment content you can create, but there are many more to choose from. Whatever it is you choose to create, keep SEO best practices in mind and try to incorporate links to your career site. Once you create your content, publish it on the appropriate online platforms such as YouTube, and of course your social media channels. Posting employment content online will help job seekers find you in online searches. This content will also help them better understand your employment brand, which will encourage your ideal candidates to apply.
In order to win the game of bringing in top talent it takes consistency of message and media, persistence and adjusting as you go. Following these guidelines can help your healthcare organization reach its goals, and may just get you that trip to Disneyland.