young doctor

A workplace that engages and retains this emerging generation of workers is key to healthcare recruitment success.

If you’re wondering whether or not you need to be targeting and recruiting Millennials, the statistics are pretty clear that you should be.

Born between 1977 and 2000, Millennials now make up 25% of the U.S. population and according to recent studies, they are now the largest generation in the U.S. workforce.

Also, according to the U.S. Department of Labor, by 2050, the U.S. Census predicts that 19.6 million American workers will be 65 years or older, roughly 19 percent of the total U.S. workforce. In fact, the number of individuals in the labor force who are 65 years or older is expected to grow by 75 percent while the number of individuals in the workforce who are 25 to 54 is only expected to grow by 2 percent.

So reaching and connecting with this generation is critical to filling healthcare roles vacated by retiring baby boomers. Here are a few tips on how to best lure this valuable audience segment into your healthcare workforce.

Create a work environment that promotes interaction and collaboration.

According to a recent study by UpWork, millennials care more about the people that they work with, exciting work and good mentorship and less about money than hiring managers realize. So it’s important to keep them motivated by giving them responsibility, meaningful work and empowering them to make a difference in your healthcare organization.

Your technology must be up to par

Many hiring managers will tell you that, as the first “native technologist” generation, millennials come into their job with certain skill sets that previous generations just don’t tend to have. As such, Millennials are more technologically adept. Make sure your healthcare organization can “walk the walk” when it comes to technological advances that are meaningful to this population.

Forget the 9 – 5 pitch

A recent study indicated that nearly 40% of millennial employees would prefer workplace flexibility over more money. Certainly, in clinical roles or in bedside care, work flexibility is not always possible. But by offering the perk of some flexibility in the workplace, you demonstrate as a healthcare employer, that you understand the modern day work environment, which bodes well for the future of your organization.

Utilize a modern Applicant Tracking System

According to the popular blog The Savvy Intern, a site that connects young talent to high-impact internships and mentors, inefficient recruiting systems are a huge turn off to millennial candidates. In order to engage millennials, the process must be fluid, dynamic and truly interactive. Most of today’s “solutions” are formulaic, requiring applicants to fill in forms and submit resumes.

Seek to engage each millennial candidate in a meaningful, relevant, one-on-one interaction – all in real-time – conducted from a smart phone, tablet or desktop, affording millennials the “device freedom” they crave.