The first weblogs, a name eventually shortened to “blogs”, were introduced in the 1990s. They were basically used to provide an online voice to anyone who had news, gossip or opinions to share.
If a person couldn’t get people to listen to what they had to say in person or in print, maybe they could find an interested audience online.
Early blogs were more like online journals or quasi-news services than the valuable marketing tools and resources of information that they are today.
If you don’t have a company blog, the company blog is dormant, or you’re not blogging frequently, you’re missing a massive opportunity. Here’s why…
1) A blog can improve your search ranking.
Search engines crave content that’s fresh, relevant and valuable. The easiest way to add content to your website on a regular basis without cluttering up the site is with a blog.
The job of a search engine is to fill the need or request of the searcher, whether that person wants to find something, learn something, buy something, fix something or solve a problem. A blog allows you to provide these answers, which is why search engines value quality content so highly.
2) A blog speeds up the sales process.
The sales process can be painfully long. You often have to educate potential customers, overcome obstacles and explain the value of what you do. A blog gives you a platform to do all of the above – in detail, with clarity and without interruption.
3) A blog is permanent.
Every blog post will live online forever unless you delete it or the platform you’re using explodes. That means every blog post is capable of producing leads and driving traffic to your website for years. It also shows that you believe so strongly in something that you’re willing to make a permanent, public record of it. In other words, you’re not just saying something to close a sale.
4) A blog extends your reach.
The wider your net, the more fish you catch. By publishing and sharing blog posts on a regular basis, you reach new people and expand your network. You reconnect with old business contacts. You build a larger social following.
5) A blog builds trust and credibility.
When you use your blog to help and educate instead of sell stuff, it can go a long way towards earning people’s trust and positioning yourself or your company as a thought leader. The more someone trusts you and believes in your expertise, the more likely they’ll be to hire you or buy from you when the need arises.
6) A blog gets beyond the surface.
When it comes right down to it, business is about people dealing with people. A blog allows you to share the personal stories that have helped shape your company, as well as that values that can be a major factor in someone’s purchasing decision. A blog makes your business more likeable, believable and approachable.
7) A blog can be repurposed.
A blog isn’t just a blog. If you want to get the most mileage out of your marketing investment, a blog should be part of the equation. Blogs can be easily converted to videos and podcasts or used for newsletter content. Snippets can be incorporated into sales presentations, brochures, webinars and ads. There’s plenty of juice to be squeezed.
Shore Creative Group can help you launch or restart a blog, optimize each post for search, build a following and generate business leads. Call 732-229-7100 or email firstname.lastname@example.org to find out how your company can profit from blogging.