According to We Are Social, there are 3.010 billion internet users worldwide as of January 2015. 2.078 billion have active social media accounts. Facebook alone has 1.366 billion active users
There are also 3.649 unique mobile users worldwide. 1.685 billion have active mobile social accounts. 83 percent of Facebook’s users access their accounts through mobile devices.
We hope these numbers dispel any lingering misconceptions about the prevalence of social media in our society.
It’s no longer optional for businesses to use social media tools, networking sites and communities to build relationships with customers and get people talking about products and services.
That, by the way, is the definition of social media optimization. You’re using social media to develop, share, manage and control your company’s message to make the strongest possible connection with your audience.
Social media optimization starts with creating brand pages or accounts and joining groups on platforms like Facebook, Linkedin, Twitter, Google+, YouTube and any other social media channels that cater to your audience.
Just don’t overdo it. Nobody likes excessive posting and link-dropping. Not your fellow users, not administrators, and not the search engines.
Focus on a few platforms or communities that are most representative of your audience.
Like search engine optimization (SEO), the goal of social media optimization (SMO) is to make your content more visible and drive traffic to your website, whether it’s your home page, a landing page or your blog.
Good SMO also makes SEO more effective. SMO used to be focused on links so people would have more ways to get to your website, but search engines now factor social sharing and conversations into rankings.
These “social signals” speak to the quality of the content, the level of engagement, and the credibility, reputation and authority of the author. All of these factors are critical to high search rankings.
That involves using relevant keywords, prominently displaying social icons, and using social share buttons to make it easy for people to spread the word about your content. Use images and video, which are generally the most popular types of posts, and use keywords in the titles of your photos, videos and links.
Encourage people to follow you on social media, but more importantly, give them good reasons to follow you.
Whether you love it or hate it, social media isn’t going anywhere. It’s growing.
Social media is a primary source of information and entertainment. It allows people – and businesses – to stay connected. Developing a smart SMO strategy will help you strengthen relationships, better serve your customers, and create competitive advantages.
Use social media to grow your business. At this stage of the game, you can’t afford not to.
If you need help navigating the vast waters of social media, call 732-229-7100 or email firstname.lastname@example.org to schedule a free consultation.